What is Search Engine Optimization?
Search Engine Optimization, also referred to as SEO, is a method of boosting your websites pages in the search results from search engines by utilizing various Search Engine Optimizers. Search engines, allow an individual to search, via keywords, about a topic that they are interested in. If the user types in a search box for example “Pet Dog” but they are interested in “Video Games” the search engine only recognizes the keywords that are typed in the search box on the search engines web page. Typing related specific keywords into the search box that best match the topic that the user is interested in, will in turn use those keywords and search related webpages on websites scattered across the internet, pulling those webpages into what are known as “Search Results.”
When a website developer is creating their website, they are going to want as much exposure to their website as they can muster out of the internet. By doing this, the website owner will be attracting like minded users to their website, in hopes of those users purchasing an item, registering as a member, or even adding to the overall websites activity level. There are many methods that a website owner can have in place to help attract users to visit their website. We will discuss a few of these methods down below.
ADVERTISING
Their are various methods of advertising and advertising services located all over the internet. A webmaster may want to make use of organic traffic visiting their webpages by proper backlinks for example. Back links usually found on other websites or website directories, usually have a list of similar websites in categorized niches that enable the user to chose which ever website is the most appealing to them. Promotion websites, such as promotion forums offer various forms of website promotion and advertisement. When ever someone registers on a website, they may want to utilize a “signature” feature that most websites and forums allow for their active memberbase. Promotion forums also usually offer useful marketing and advertising opportunities for various webmasters and their own personal websites, forums, or blogs. A few useful marketing features that promotion forums or promotion websites usually offer include posting packages, contextual link placements, and banner advertising. Posting packages, usually involve a handful of staff members from the promotion forum who register and post how regular members would post on the webmasters website, forum, or blog. These posting packages, usually handled by staff members in a group called “Package Team” or “Posting Team” will usually require the webmaster to either pay an in-site currency fee usually called “Points” or “Money” The promotion forum might even charge webmasters an actual currency fee using real money such as the “Dollar,”Euro,” or “Yen.” And sometimes even an electronic currency source such as the “Bitcoin,” or some form of “In-Site” currency in a form of earned “Points.” Contextual link placements are sometimes offered on promotion websites who charge the webmaster using the service in order for a link to their website be place within contextual words that relate to their own personal website, forum, or blog. These contextual links, are then placed in various locations across the promotion website to help boost the organic traffic results for the webmaster. Contextual link locations may vary in location on the advertising website, such as higher organic traffic locations on the website, may be more expensive than having a contextual link placement in an area that receives fewer amount of organic traffic. Banner advertising may involve the webmaster who wishes to advertise their own personal website, forum, or blog, to pay the advertising website a certain amount of physical or electronic forms of currency in relation to the amount of possible organic traffic the webmasters personal website, forum, or blog may receive from having their banner ad on the promotion forums website. A promotion forum website may charge webmaster a higher amount of physical or electronic currency depending on the amount of organic traffic the webmasters personal website, forum, or blog may receive from their banner ad. Promotion forum websites may also charge webmasters a higher amount of physical or electronic currency depending on the sizable dimensions and file type of the banner ad that will be offered on a placement location on the promotion forums website.
KEYWORDS
When a webmaster has finished the majority of the design of their website, they will need to focus now on bringing in organic traffic from various parts of the internet. All organic traffic is, is traffic coming from reputable human sources that do not include, spiders, robots, or web crawlers. By using keywords, which are just words that relate to your personal website, forum, or blog, you will have a better chance of drawing in users who are interested in your particular website category niche. You wouldn’t want to bring in users who are interested in cats, when your personal website, forum, or blog is about dogs. Like wise, if your personal website, forum, or blog is about dogs, you wouldn’t want to draw in users who are interested in cats. By using contextual keywords that relate to the overall topical theme of your content, you will possibly have a greater chance of not only attracting new users to your personal website, forum, or blog, but will could also have a greater chance of keeping returning users, so your webpages will have a constant daily flow of organic search traffic. Keywords should also be placed in the footer area of your personal website, forum, or blog, since most search engines recognize that footer across multiple webpages that are within your primary domain. These footers, also known as “Fat Footers,” “Wide Footers,” and “Tall Footers” are usually divided into two or three subsections on the bottom most portion of most of the webpages. These footers, would need to not only have relevant information pertaining to your webpages, but will also need that relevant information categorized in areas such as an “About Us” area and “Contact Us” area. Both of the areas inside the footer would need to have relevant keywords that relate to the content on your webpages. By having content that does not flow together or relate to one another, you will possibly be confusing first time visitors who do not know exactly what your personal website, forum, or blog is about.
CONTENT QUANTITY
When you are creating your content, you are not going to want to have just a few pages worth of articles. You would want to have enough content on your webpages to be to much content to read in a single day, forcing the user who is visiting your personal website, forum, or blog, to have to come back to your webpages another day in order to read all the content that you have on your webpages. This content is going to have to have multiple pages filled with articles relating to your webpages overall theme and topic discussions. Some webmasters will sometimes pay either some of their users or a content creation specialist to create either the first few articles to get the webpages going or the webmaster may sometimes hire full time content creationists to constantly create new and update existing content that are already on the webmasters webpages of the personal website, forum, or blog.
CONTENT QUALITY
When you are creating your content that will be published in various location on your webpages, you are going to want to create the content in an easily readable format and be quickly accessed in as few links as possible to get from one content of interest to another content of interest. By sending your users on a wild goose hunt for content that are looking for on your webpages, will greatly diminish the usability of your browsable webpages. When creating the content that will be published on your websites webpages, you are going to want to always apply a proper grammar check and easily readable font size and font color to the text of your articles or discussion topics.
ACTIVITY
Once you have an active member base from your new and senior users, you are going to want to find ways in which will entice those users to want to stick around. If there is nothing for them to gain by visiting your webpages, why would they come back to your website just to want to leave again? By increasing the traffic content to your personal website, forum, or blog, you will have a greater chance in retaining existing users who are already constantly visiting your webpages. There should always be a constant daily flow of unique traffic coming from organic search result hits. This traffic need to primarily come in the form of actual humans rather than an electronic entity such as “robots,” “spiders,” or “crawlers.” Activity needs to be coming from reputable advertising solutions found across the internet. By targeting organic traffic from reputable advertising solutions, a higher page rank in search results on various search engines could have a lasting impact on how popular your personal website, forum, or blog is amongst the many competitors that are already out there. Remember to utilize proper page rank and backlinks methods in order to systematically generate a constant flow of organic traffic visiting various webpages on your personal website, forum, or blog.
Discussion Topic: What is (SEO) Search Engine Optimization?
